I’m Mike, a UESCA Certified Ultrarunning Coach and TrainingPeaks Level 2 Coach based in Bradford on Avon, Wiltshire, UK. With 15 years in endurance sports, 6 years dedicated to trail ultras, and a professional career as an engineer and enterprise solution architect, I combine a deep analytical mindset with real-world mountain experience to deliver 1-to-1 run coaching.
Built for Real Life. Not Just Ideal Conditions.
I am not a professional athlete, so I know first-hand what it is like to balance a demanding professional career with ambitious athletic goals. I know how to adjust the system when life happens, ensuring your training remains realistic, sustainable, and consistently moving you toward your target event. I build completely bespoke, data-informed training plans unique to every individual. Every athlete's history, preferences, physiological starting point, strengths, and weaknesses are factored into the system.
The Philosophy: Eliminating Points of Failure.
My goal is to eliminate as many points of failure as possible, whether you are lining up for your very first 5k, stepping up to off-road trail running, or preparing for a mountain ultra. Uncertainty, overtraining, and poor pacing create unnecessary risk at every distance. I created the Data to Dirt system to remove the guesswork, turning structured TrainingPeaks load metrics and GPX telemetry into clear, realistic strategies, giving you complete confidence to execute on race day.
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